After browsing the presidential libraries online, give one major example of a former president “going public” and making systematic appeals

After browsing the presidential libraries online, give one major example of a former president “going public” and making systematic appeals to the public in order to seek support for a presidential proposal to Congress.  What was the proposal? Was he successful?  What were the keys to his success/failure?  Give examples of the specific techniques and tools that he used.

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