Branding and Marketing – HSBC Bank China

–overview of the organization/product
–Visual understanding about the logo you choose
–Redesign of logo (your visual Ideas about redesign the logo)
–Communication campaign (talking about the logo you choose) Existing (what kind of influence the existing logo has made on these campaign?) Any changes in your view point (what kinds of improvement you think can be made by using this logo in these activities?)
–Brand Design (What is your impression about the brand with its entirety? Including the brand’s package, service, its campaign words, etc.)
–Your view about the logo and brand (What connections you can see between its logo and the brand itself?)
–Brand position (Give your critical opinions on the stance of competitors)

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