Compare viral marketing campaigns

Compare viral marketing campaigns. I spoke a challenge versus red nose day of 2015. All work must follow AP style guidelines.

Find a link from the official website of the ALS ice bucket challenge and write a minimum 150 word on the origin of the challenge.

Find a link from the official website of the rednosed day of 2015 and write a minimum 150 word on the origin of the challenge.

In your opinion, which viral campaign it was more successful? Find an article or social media post that supports your findings. How do you defined a successful viral campaign? Is it based on the fundraiser, people reach, or both? Is either campaign employing strategy to continue the success or momentum from the previous year? If so what are the strategies?