Choose an independent restaurant that you and your peers or family frequent (no fast food chain outlets). Create a PowerPoint presentation to show management how they can begin to build their brand image. Include the following items in your presentation: Slide 1: A picture of the business and a short description of its image. Slide 2: A description of the physical attributes (e.g. ample parking, nice atmosphere, convenient location, large menu, etc.). Slide 3: A description of the risk reduction utilized by the business (e.g. things like guarantees, money-back promises, etc.). Slide 4: A description of the benefits customers should expect to receive (these are the intangibles and the emotions that are created by this business that attracts customers). Slide 5: A promotion of your choosing to increase traffic or purchase rates at the restaurant (e.g. a coupon, buy one get one, etc.). Include a functional voice over recorded by you (a promotional spiel, a motto of the business, an advertisement, etc.). Slide 6: A recap of your main points with a voice over recorded by you (a promotional spiel, a motto of the business, an advertisement, etc.). Slide 7: Explain your marketing strategy (Internet, social media, etc.) All slides: should be illustrated several times with animated gifs.
