Discuss on the difference between needs, wants and demands. Give examples of your needs, wants and demands. Discuss whether marketing merely reflects your needs and wants; or marketing shapes your needs and wants?
Assignment Essay Score Rubrics
Total score=15%
Structure (including TAble of contents , chart, table) & references1pt
Application of any 3 of five senses (color, smell, touch, 3-D) & binding1pt
Contents
Part I (5 pts/ max 6 pts)
Needs-Maslow hierarchy of needs-3 pts
Wants – 1 pt
Demands 1 pt
Part II (8 pts/max 9 pts)
Marketing shapes (3 examples): 4 pts
Marketing reflects (3 examples): 4 pts
Assignment must be paginated and bind