Assignment 1: Information Gathering and Ethics in Marketing
Using online library resources or the Internet, research and read two articles on information gathering and ethics in marketing.
Respond to the following question:
What ethical dilemmas do marketing professionals face in gathering information on customer bases through smartphones and social media?
Submission Details:
By Wednesday April 30 2016, in a minimum of 500 words,Support your work by citing sources according to APA standards.
Assignment Components
Initial response was:
Insightful, original, accurate, and timely.
Substantive and demonstrated advanced understanding of concepts.
Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
Discussion Response and Participation:
Responded to a minimum of two peers in a timely manner.
Offered points of view supported by research.
Asked challenging questions that promoted discussion.
Drew relationships between one or more points in the discussion.
Writing:
Wrote in a clear, concise, formal, and organized manner.
Responses were error free.
Information from sources, where applicable, was paraphrased appropriately and accurately cited.
