Read the Case and answer the three following questions.
How did TSL management revitalize the brand after the crisis?
How do you describe the TSL brand and how can they further build it?
What factors made Yau an ideal leader for TSL?
Note: Each answer should be minumim 5 lines long.
I will post the case as soon as we sign the agreement. The case is not too long so don’t worry about it, you will read it in 25 min or less.