Market Share vs. Profitability

Many firms have set their goal as to maximize their market share, while some companies consider higher profitability as their main objective. However, some people believe that higher share of the market means higher profitability. Do you agree with them? Please share your opinion and give examples to support your position.

Discussion Format:

1. The discussion based on the quality of your comments and how clearly you can communicate your thoughts. Thus, the more you write, the easier for the grader to understand your viewpoints.