Marketing

http://www.learningace.com/doc/7734357/1e7b53ab9fce8532c4480225c24b94d4/chapter-12-goal-setting-for-effective-organizations
Use that link for the case study

Please answer the following questions as a group.

What is the current performance priority for the company? After reading the case, what does your team think it should be?
What are the current problems with the way MBO is being used to set objectives and review performance? When did the problems start?
What plan would your team propose for intervention in an attempt to set MBO practices back on the path to success?

Doesn’t need to be more than 1 page.

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