Marketing in healthcare

Healthcare Management Unit VIII Q1

Marketing in healthcare is certainly a developing art and science. Just one
generation ago, it was seen as improper for healthcare professionals to
advertise at all! Now, in most circumstances, they truly must advertise and
effectively market their services in order to survive. As director of marketing
and development for a modern hospital or clinic, how would you set about
developing a “brand” for your hospital and promoting that brand in your market
area?