marketing midterm questions

10. A ___________ strategy focuses on increasing income to your organization
A.
Customer acquisition

B.
E-commerce

C.
Revenue growth

D.
World Wide Web presence

10 points

QUESTION 2
_____ is a structured approach to combining marketing strategy with Internet technology.
A.

Integrated Internet Communication

B.

Web Marketing Communicaton

C.

Integrated Internet Marketing

D.

Cohesive marketing strategy

10 points

QUESTION 3
Providing the correct quantities of the right product or service at the proper place and time is called _______.
A.

Web Site Strategy

B.

Marketing Strategy

C.

Electronic Commerce Strategy

D.

Distribution Strategy

10 points

QUESTION 4
One of the advantages of doing business online is that business can be conducted 24 hours a day and 7 days a week. Which part of the architecture design allows this to happen?
A.
High availability

B.
Accelerated routers

C.
Backups

D.
Online data recovery

10 points

QUESTION 5
Software that executes on two or more computers in a network is a _________ application.
A.
client-server

B.
distributed

C.
mainframe

D.
data processing

10 points

QUESTION 6
_______ is a business financial transaction conducted electronically.
A.
Enhanced customer service delivery

B.
E-commerce

C.
E-business

D.
Application integration

10 points

QUESTION 7
Which of the following terms is used to describe the integration of different electronic messaging and communication media into a single interface?
A.
Business communication

B.
Personal communication

C.
Unified communications

D.
Unified messaging

10 points

QUESTION 8
What is another name for the Internet-based computing?
A.
Cloud computing

B.
Protocol computing

C.
Virtualization

D.
World Wide Web

10 points

QUESTION 9
The buying and selling of goods and services over the Internet is commonly referred to as:
A.
Social purchasing

B.
Network commerce

C.
E-commerce

D.
Brick and mortar selling

10 points

QUESTION 10
A chat session is a form of ________technology.
A.

Asynchronous

B.

Synchronous

C.

Internet

D.

Integrated

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