Marketing Strategy for Blackwater [17 Slides]

A firm that markets a drink called Blackwater has hired you to develop its marketing strategy. See http://www.blackwaterdrink.com/ for more information.

 

In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions:

 

What value are you creating with this product?
Which of Michael Porter’s basic strategies, covered in this week’s lectures, will you use to market this product?
Why did you select this specific strategy? Is it the most suitable one?
Make sure that the slides follow the format of a formal presentation. Use the notes feature to incorporate any relevant material not included on the slides. Be sure to properly cite your sources using APA; include your references and in-text citations.

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