Retail Marketing Presentation

Read the required Fetterman and O’Donnell article. Assume that you have been asked by the management company of a high-traffic shopping mall to analyze the sensory and segmented marketing strategies being used by its tenants. Prepare a PowerPoint presentation for the next executive meeting addressing the following:

Presentation Content •Analyze both the sensory (visual, audio, aroma, color, etc.) and segmented (male vs. female, teen vs. adult, and high-end- vs. low- cost, etc.) strategies being used at the property. •Conclude your presentation with an assessment of who the shopping center is most targeted toward and why that may or may not be a viable strategy in the market featured.

Presentation Design

The Presentation:

•Must be 10-12 slides (not including the title and references slides). •Must include the speaker notes at the bottom of the screen to detail the information that would be included in an actual presentation. •Must include visuals taken on an actual tour of a local mall or those taken from online sources with proper citations to demonstrate the findings from at least seven retailers. •Must support the conclusions with research from at least three scholarly sources, at least one of which is peer-reviewed, in addition to the text. •Must be formatted according to APA style guidelines as outlined in the Ashford Writing Center.

Fetterman, M., & O’Donnell, J. (2006, September 1). Just browsing at the mall? That’s what you think; Retailers set lures that appeal to all of a shopper’s senses. USA TODAY, p. B.1. Retrieved from the ProQuest Newsstand Database. The authors describe the various marketing techniques used by retailers to encourage consumers to make purchases. It supports the Retail Marketing Presentation this week.