Locate a product offered by a manufacturer using a dual distribution approach. Are there differences between the consumers targeted by each channel? How do the purchase experiences differ? In the end, why would a customer buy directly from a manufacturer if the prices are higher?
Visit the Cents Off website: http://www.centsoff.com/ and browse the available coupons and read the FAQs. What are the benefits of the Cents Off service for advertisers and consumers? If you were a manufacturer that issues coupons, what factors would favor using the Cents Off website for distribution rather than the traditional Sunday newspaper insert?
450 – 500 words minimum for each Topic. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.
