Business Plan Practice

Resources: All previous parts of the Business Plan Practice, Appendix 2—Sample Student Business Plan—and Appendix 3—Advanced Business Plan—in Entrepreneurship: Starting and Operating a Small Business

Combine all parts of the Business Plan below and submit it as your Final Business Plan project.

Your Business Idea

Economics of One Unit

Evaluating Your Business Idea

Your Goals

Technology

Core Beliefs

Competitive Advantage

International Opportunities

Marketing Step 1: Consumer Analysis

Marketing Step 2: Market Analysis

Marketing Step 3: The Marketing Mix

Marketing Step 4: Break-even Analysis

Sales and Customer Service

Fixed costs

Insurance

Cash flow

Financing strategy

Raising capital

Venture capital

Legal Structure

Manufacturing

Buying Wholesale

Production-Distribution Chain

Leadership and Management Styles

Locate Appendix 2 and Appendix 3 of Entrepreneurship: Starting and Operating a Small Business:

Refer to Appendix 2 as a sample and Appendix 3 as a format guide. The business should reflect the merits of a plan that represents a business venture in a real business environment. As you prepare your business plan, ask these questions:

Does this business plan do justice to my dreams and goals of owning a business?
If I saw this business plan presented by someone else, would I be interested and eager to participate and invest in the project?
The above resources can be used but they are not always easy to access. The final plan MUST include the following parts:
Executive Summary

Mission and Vision Statements

Organization Structure

Description of Activities

Marketing Strategy

Management

Plan of Operations

Pro Forma Financial Data