In this project, you will select an organization (Wells Fargo), research the organization for the purpose of gathering information concerning the organization’s critical success factors. You will then develop a SWOT analysis to clarify and aid in the identification of the organization’s / segment’s Critical Success Factors. The written project requires you to prepare and submit the following in order:
1. SWOT analysis in chart form for Wells Fargo–Four categories – Strengths, Weaknesses, Opportunities, Threats – each item should be clearly and concisely stated.
2. Balanced Scorecard in chart form for Wells Fargo. Clearly and concisely list the Critical Success Factors in each of the four categories identified in the text. For each Critical Success Factors indicate in a separate column explain how the measurement of the Critical Success Factors will transpire.
3. A discussion of the Critical Success Factors chosen for Wells Fargo–why were these particular factors selected? Why are they important in accessing the success of the company? (2 pages)
4. An evaluation of the organization to determine if it is achieving each of the CSFs. Analyze each CSF and use data from the measures indicated in the balanced scorecard as support for the conclusions. (2 pages)
Additional guidelines 2. The paper should be written in APA format.
3. The use of first and second person should be avoided (e.g. I, we, you, etc.).
4. Must reference the Textbook by Blocher et al., “Cost Management: A Strategic Emphasis” (2013). and two additional scholarly sources.