Disney Marketing

Read and analyze cases or video cases carefully. Create a powerpoint presentation with footnotes that include the following:

Present your analysis, findings and recommendations to the class.
Support your analysis with relevant data.
Discuss week relevant textbook theory in your presentation.
Suggested Analysis Guidelines:
Situation Analysis
Assumptions & Missing Information
Statement of the Problem
Evaluation of Alternatives & Recommendations
Implementation & Control
Be sure to answer questions included in each case.
The learning team will have 15 to 20 minutes for the presentation.
Learning Team 1: Marketing Excellence – Disney (p. 184)