Effective Customer Management

Effective Customer Management

Please continue the analysis of the organization you picked in SLP 1. Review the topics covered in this Module, and pick one example of customer management, as practiced by that organization. Explain in detail.

If it happens that your organization is notably lacking in good customer management, please explain why. What could they do better? In your discussion, try to identify the “low-hanging fruit;” that is, the customer management initiative that would achieve the most good, in the least time, at the lowest cost. Again, you should explain in detail.

SLP Assignment Expectations •Don’t write in checklist form. Integrate the information you find into a well-constructed essay. •You may not find specific information relating to this assignment. In that case, you will need to “fill in the gaps,” using your understanding of the company you’re analyzing, plus the sources listed on the Background Info page. •Style and format must comply with the Writing Style Guide. (TUI Guide, n.d.) This is not an English course; however, errors in spelling, grammar and style will be penalized. •Provide citations and references. Use of APA style is encouraged, but not required. Please see the TUI Writing Guide, or visit the Purdue Online Writing Lab (OWL, 2015). •There is no page requirement. Write what you need to write, neither more nor less. •Upload your SLP before the end of the module.

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