how attitudinal change is achieved through reevaluating attributes

1. Explain how attitudinal change is achieved through reevaluating attributes, changing brand beliefs, adding an attribute, and changing the overall brand rating. Give one or more examples.

300 words and 1 reference required

2. Describe split-brain theory and provide an example of advertising that appeals to each side. Do you think these examples are effective? Why?

300 words and 1 reference required

Please submit in different documents and ENSURE this is completed by the time period given. It is very important.