It is abt hospitality marketing

Assignment #2: Hotel Marketing Strategy

1Find any recent article (published after 1/1/2016) on the Internet about a specific hotel brand’s NEWEST marketing strategy/trends. (Marketing strategies may include strategies on the product, distribution channels (place), promotions, pricing, or a mixture of any 4ps.) Make sure you include the article to this assignment.

http://www.usatoday.com/story/travel/hotels/2016/07/10/hotels-booking-loyalty-program-discounts/86826042/

This website is what i find the article, maybe help, of course you can find others. if you find other article, the ignore it. Thanks.

2Brief overview of the hotel brand you selected.

3Identify the brand’s target market and describe briefly their characteristics.

4Identify the most outstanding differentiation points of your hotel brand (list at least 3).

5Form the article, identify the hotel’s NEWEST marketing strategies/trends and briefly explain its scope and objective (list all from the article).

6Indicate your own ideas (list at least 3) on what other marketing strategies/trends the hotel brand should consider in the near future.