Marketing Plan Evaluation

**3 pages APA format**

Detail the strengths and weaknesses of the plan, including the timeline, execution, and analysis. How could you address any weaknesses in the plan? Are there other elements that can be added to the plan to increase opportunities for customer engagement and sales of the product? If so, what are they? Be sure to provide specific recommendations with reasons and examples to support your position. Audience Analysis: Now, imagine as the plan rolls out, you still want to learn more about your target audience. What metrics tools could you use? Be sure to list at least two tools and reasons why you would choose them. Adjustments to the Plan: Now, imagine that through your research you have learned that your target audience would like to continue interacting with the company after the contest. What changes would you make to the marketing plan in light of this information? How might the company use this audience sentiment in developing digital marketing initiatives that maximize new opportunities?