product marketting

Marketing Plan Utilize the compiled data from the Week Two assignment to assist you in the development of your final paper. Submit an international marketing plan on a product (good, service, or idea) approved by the course instructor, integrating the components listed below as the basis for the paper.

Describe the product, its features, and benefits. Describe the target country (the country cannot be the United States) and the rationale for introducing your product to the target country. Discuss the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural environment. Identify and describe the target market, competitors in the market, and the marketing objectives. Describe the promotional, distribution, and pricing decisions. Include at least one alternative media approach in your plans to promote the product. Major findings and conclusions made in the plan must be supported with at least five references. These references must originate from academic sources, such as marketing and business journals, as well as government sources. Credible sources can be found by using the Ashford Online Library (a minimum of two references should be from the Ashford Online Library). References must be properly cited in APA style as outlined in the Ashford Writing Center.

Writing the Final Paper The Final Paper:

Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center. Must include a title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your thesis. Must use at least five scholarly sources, including a minimum of two from the Ashford Online Library. Must document all sources in APA style, as outlined in the Ashford Writing Center. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center. CAREFULLY review the Grading Rubric BELOW for the criteria that will be used to evaluate your final paper.

Organization: Introduction, Thesis Statement, and Conclusion Total: 1.50 Distinguished – Paper is logically organized with a well-written introduction, thesis statement, and conclusion. Proficient – Paper is logically organized with an introduction, thesis statement, and conclusion. One of these requires improvement. Basic – Paper is organized with an introduction, thesis statement, and conclusion. One or more of the introduction, thesis statement, and/or conclusion require improvement. Below Expectations – Paper is loosely organized with an introduction, thesis statement, and conclusion. The introduction, thesis statement, and/or conclusion require much improvement. Non-Performance – The introduction, thesis statement, and conclusion are either nonexistent or lack the components described in the assignment instructions.

Describes the Product, Including Features and Benefits Total: 2.00 Distinguished – Clearly and comprehensively describes the product, including all relevant information necessary about its features and benefits. Proficient – Clearly describes the product, including relevant information about its features and benefits. Minor details are missing. Basic – Describes the product, including some information about its features and benefits. Some relevant details are missing. Below Expectations – Attempts to describe the product, including information about its benefits and features; however, the description is vague. Many relevant details are missing. Non-Performance – The description of the product, including features and benefits is either nonexistent or lacks the components described in the assignment instructions.

Describes the Target Country and the Rationale for Introducing the Product Total: 3.00 Distinguished – Thoroughly describes the target country and the rationale for introducing the product. Includes detailed and relevant information to support the rationale. Proficient – Describes the target country and the rationale for introducing the product. Includes relevant information to support the rationale. Minor details are missing. Basic – Provides a limited description of the target country and the rationale for introducing the product. Includes some relevant information to support the rationale. Details are missing. Below Expectations – Attempts to describe the target country and the rationale for introducing the product; however, information supporting the rationale is limited. Many relevant details are missing. Non-Performance – The description of the target country and the rationale for introducing the product are either nonexistent or lack the components described in the assignment instructions.

Discuss the Impact of the Country’s Economic and Trade Sectors as well as its Political, Legal, and Socio-Cultural Environments Total: 3.50 Distinguished – Provides a fully developed and balanced discussion of the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural environments. Each component of the discussion is fully addressed and supported by scholarly research. Proficient – Provides a discussion of the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural environments. Each component of the discussion is sufficiently addressed and mostly supported with scholarly research. The discussion is slightly underdeveloped. Basic – Provides a limited discussion of the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural environments. Each component of the discussion is minimally addressed and somewhat supported with scholarly research. The discussion is underdeveloped. Below Expectations – Attempts to discuss the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural environments; however, not all environments or sectors are addressed and/or the discussion is not supported by scholarly research. Many details are missing and the discussion needs further development. Non-Performance – The discussion of the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural environments is either nonexistent or lacks the components described in the assignment instructions.

Identifies and Describes the Target Market, Competitors, and Marketing Objectives Total: 2.00 Distinguished – Identifies and comprehensively describes the target market, competitors, and marketing objectives. Expertly associates the marketing objectives with the competitors and the target market.

Proficient – Identifies and sufficiently describes the target market, competitors, and marketing objectives. Associates the marketing objectives with the competitors and the target market. Minor details are missing from the description. Basic – Identifies and describes the target market, competitors, and marketing objectives. Somewhat associates the marketing objectives with the competitors and the target market. Some relevant details are missing. Below Expectations – Attempts to identify and describe the target market, competitors, and marketing objectives; however, the marketing objectives are not associated with the competitors, and the target market or the association is unclear. Many relevant details are missing. Non-Performance – The identification and description of the target market, competitors, and marketing objectives are either non-existent or lack the components described in the assignment instructions.

Describes the Promotional, Distribution, and Pricing Decisions and Includes at Least One Alternative Media Approach Total: 3.00 Distinguished – Thoroughly describes the promotional, distribution, and pricing decisions. Provides relevant details and examples to fully support the marketing strategies. Includes at least one feasible alternative media approach. Proficient – Thoroughly describes the promotional, distribution, and pricing decisions. Provides relevant details and examples to fully support the marketing strategies. Includes at least one feasible alternative media approach. Basic – Describes the promotional, distribution, and pricing decisions. Details or examples do not entirely support the marketing strategy. Includes at least one alternative media approach, but the approach may not be appropriate for the product and/or target audience. Below Expectations – Attempts to describe the promotional, distribution, and pricing decisions and include an alternative media approach; however, the details and examples do not support the marketing strategy or are insufficient for the scope of the plan. An alternative media approach is included, but its appropriateness for the product and/or target audience is unclear. Non-Performance – The description of the promotional, distribution and pricing decisions and the inclusion of an alternative media approach are either non-existent or lack the components described in the assignment instructions.

Critical Thinking: Evidence Total: 1.00 Distinguished – Employs persuasive information from credible sources to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly. Proficient – Employs applicable information from credible sources to develop an analysis of the topic. Basic – Identifies applicable information from credible sources, but may neglect the application of such information toward the analysis of the topic. Below Expectations – Displays information from external sources, but such information may lack credibility and/or relevance. Neglects the application of such information toward the analysis of the topic. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Critical Thinking: Explanation of Issues Total: 1.00 Distinguished – Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for a full understanding. Proficient – Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding. Basic – Vaguely recognizes the issue to be considered, delivering minimal information for a basic understanding. Below Expectations – Vaguely recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Creative Thinking: Connecting, Synthesizing and Transforming Total: 1.00 Distinguished – Renovates ideas or solutions into entirely new forms. Proficient – Conceives ideas or solutions into a coherent whole. Basic – Associates ideas or solutions in novel ways. Below Expectations – Recognizes existing connections among ideas or solutions. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Control of Syntax and Mechanics Total: 0.50 Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand. Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand. Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader. Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: APA Formatting Total: 0.50 Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and reference page. Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. Basic – Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Page Requirement Total: 0.50 Distinguished – The assignment is either nonexistent or lacks the components described in the instructions. Proficient – The paper closely meets the page requirement stipulated in the assignment description. Basic – The paper meets over half of the page requirement stipulated in the assignment description. Below Expectations – A fraction of the page requirement is completed. Non-Performance – A fraction of the page requirement is completed.

Written Communication: Resource Requirement Total: 0.50 Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment. Proficient – Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment. Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly. Below Expectations – Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.