Sales negotiations are often seen as “contests” between the salesperson and the customer over how to get the “best” deal when buying a process. Often, the need to negotiate during the sales process is seen by customers as a negative aspect of having to purchase a good or service from a salesperson. Propose three ways to convince the customer that the negotiation is a positive part of the sale.
Evaluate different strategies that a salesperson may use to make the process of sales negotiations less stressful for customers, thereby enhancing the sales experience.
