Visit the websites for General Motors
and HP computers. Answer the following questions about both
companies in a two to three page essay. You may need to do some additional
research to fully answer the questions.
What are the “4 Ps” of the marketing mix for
each company? What is similar and different between the two companies’
marketing mix? What accounts for the differences?
Choose one product from each company and describe its
product development life cycle. What is similar and different between the
two companies’ product life cycles? What accounts for the differences?
