What type of marketing approach has the team used

Think of a sports team, either college or pro, that has performed poorly the last few years. What type of marketing approach has the team used? What type of marketing approach should the team use? For example, Auburn University has performed very poorly in men’s football, baseball and basketball over the last few years. How have they marketed in an effort to keep fans buying tickets? When other teams have struggled with on field success, how have they been able to continue to attract fans?

5 to 6 paragraphs 600 to 700 words