Business Case Study

Unit V Case Study

Choose ONE of the case options below (I have chosen Southwest Airlines). Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.

Southwest Airlines, beginning on page 412 of the course textbook

Your APA formatted Case Study should be a minimum of 550 words (not including the title and references pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one of which may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Questions

1. Southwest has mastered the low-price model and has the financial results to prove it. Why don’t the other airlines copy Southwest’s model?
2. What risks does Southwest face? Can it continue to thrive as a low-cost airline when tough economic times hit?

Note: references need to be peer-reviewed scholarly journal articles no more than 5 years old (published between 2012-2012)

-One of the sources is the course text: Marketing Management, 14th Edition by Philip T Kotler