Marketing

“What is marketing”? Think back to your impressions before you started this class versus how you would answer now that you are being introduced to the marketing world. Is marketing all about sales and profits, or is it about advertising or public relations, or is it about something else? Share your point of view about […]

Think of a new product you recently purchased or used, or an ad for a new product. Share with the class this new product idea; in addition to describing this new item indicate whether this new product is either additions to existing product lines or improvements or revisions of existing products. Do you believe your […]

Super Bowl commercials cost millions of dollars (as an example, companies paid an average of $2.6 million for 30 seconds of airtime in Super Bowl XLIV for the chance to reach a projected audience of 90 million viewers worldwide). View the latest Super Bowl ads. Identify which ad you believe was the most effective for domestic and […]

For this Assignment, respond using the critical elements below: Critical Elements: ● Write your original response in Standard English, paying special attention to grammar, style, and mechanics. ● Respond to the questions in a thorough manner, providing specific examples of both the expected benefits and the risks/issues. ● Ensure that your viewpoint and purpose are […]

Within this course, there is a total of three major cases for this class (Bank of America, Dove, and Nestle).  The objective of these case studies is to put you in the role of a marketing manager.   Your response should include an in-depth analysis of the case, accurately identifying the main issues, problems, opportunities, suggestions, […]

Marketers cannot create demand or make people buy things that they don’t want or need. However marketing is designed to persuade, inform, and remind people about the availability, choices, features, and advantages associated with new and existing products/services. A friend of yours agrees with the following adage, “People don’t know what they want, they only […]

Create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA).  Create a 2-3 minute video and show how you would determine the fundamental manner in which you will measure the effectiveness of the advertising message and how it aligns with corporate branding strategy.  Make sure you convey […]

Distinguish the factors that can move a product or service from one stage to another through the product lifecycle? Assess the factors which can be controlled by the organization as a function of the effectiveness of its strategic plan? Compare if the effectiveness of control varies according to whether it is in health care versus […]

Companies around the globe are using social media to connect with their customers. Consider an online social media network, such as Facebook or LinkedIn, and respond to the following: For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising. Provide specific examples of products that lend […]

Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice. Begin by selecting an organization, product, or service for your marketing plan and complete the following: Describe the organization, product, or service that you […]