Deliverable

Deliverable length: Memo (1–2 pages)

Course Objective(s):

Define marketing
Contrast service marketing against traditional marketing
Identify the “4 P’s” of the Marketing Mix
Assignment

NOTE: For this assignment, use Microsoft Word and go to the Templates section to find a sample memo that you can create. You can also search for Microsoft Word Memos online.

Locate an online promotion or ad for a hotel company.
Provide the link to the promotion on your References page.
Complete a 1-page memo to the hotel manager as if you are a marketing company, and provide feedback on the strengths and weaknesses of the promotional ad. Items to consider are as follows:
Wording
Pictures
Formatting
Font
Colors
Please submit your assignment.

You will be graded on the following:

Individual Project Grading Rubric

Format: Adherence to deliverable length, proper grammar, and APA format.

10%

Content: Content meets requirements and is an obvious response to the assignment details.

20%

Support: Ideas are supported with examples and evidence.

20%

Knowledge: A clear understanding of course material is demonstrated.

25%

Accuracy: Information is accurate with no factual errors.

25%