graphic software

You may draw your visual by hand. You may also use graphic software such as Adobe PhotoShop or Illustrator, and please do not use stock photos.

Your assignment is to create a billboard advertisement for IKEA’s new desk based on the following ad brief.

Content: Your advertisement must have at least a headline and a visual. Sub-headlines and slogans are optional

Text information:Select a font style(s) and type all your text information, including your headline, sub-headline, and body copy, using MSWord or PowerPoint.

Visual:You may draw your visual by hand. You may also use graphic software such as Adobe PhotoShop or Illustrator, and please do not use stock photos.

Advertiser: IKEA

Product: BEKANT Desk

· Product information:http://www.ikea.com/us/en/catalog/products/S19022530/

· Product demonstration:http://www.businessinsider.com/ikea-desk-transforms-sitting-standing-strategy-work-2014-11

Target consumers:

Male and female full-time office workers in their 30’s and 40’s living in southern California (average annual income = $ 100K+)
Media:

· Location: Non-digital billboards in Orange County and Los Angeles County

· Schedule: July – December, 2016

· Size: 14’ h x 48’ w

· For this assignment, it is not necessary to format your work to the billboard aspect ratio. But, your ad must fit in the attached box (page 2).

Concept: Ergonomic / user-friendly

Deliverable: A billboard advertisement thumbnail (PDF file)