Deliverable length: Memo (1–2 pages)
Course Objective(s):
Define marketing
Contrast service marketing against traditional marketing
Identify the “4 P’s” of the Marketing Mix
Assignment
NOTE: For this assignment, use Microsoft Word and go to the Templates section to find a sample memo that you can create. You can also search for Microsoft Word Memos online.
Locate an online promotion or ad for a hotel company.
Provide the link to the promotion on your References page.
Complete a 1-page memo to the hotel manager as if you are a marketing company, and provide feedback on the strengths and weaknesses of the promotional ad. Items to consider are as follows:
Wording
Pictures
Formatting
Font
Colors
Please submit your assignment.
You will be graded on the following:
Individual Project Grading Rubric
Format: Adherence to deliverable length, proper grammar, and APA format.
10%
Content: Content meets requirements and is an obvious response to the assignment details.
20%
Support: Ideas are supported with examples and evidence.
20%
Knowledge: A clear understanding of course material is demonstrated.
25%
Accuracy: Information is accurate with no factual errors.
25%