marketing and product development life cycle

Define the Four “P”s of marketing and write a 5 to 7 sentence paragraph defining each “P”. Elaborate on the marketing managers knowledge of the impact of each “P”. Identify how that “P” impacts breakfast cereal.


Identify the steps of the product development life cycle. Think of a common pet product (or create a new one) and in a brief scenario, walk it through the product development lifecycle. Explain each step and describe in a few sentences what happens to the product in that particular step.

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