Pricing & Distribution Strategies

In this module you will prepare a report that discusses the pricing and distribution strategies. Research the following topics for the latest information concerning issues, trends, and potential impact to your client and relate them to the concepts and theories from the text. This information will serve as part of your marketing report to your client so you want to approach your paper with that objective. Keep in mind that you are building a case for a specific marketing approach so all of the information that will support this objective is your goal in this report. The report will be approximately 6 pages in length.

Pricing Strategies should include but are not limited to the following:

Legal restrictions
Transportation costs
Distribution costs
Competition
Discounting

Place/ Distribution Strategies should include but are not limited to the following:

Specialty retail stores
Department stores
Mass merchandisers
Online sales
TV sales
Statement stuffers
Promotional sales
Home parties
Be sure to support your positions with the appropriate references, articles, and citations. Correctly located and identified the relevant concepts of the articles/ information and applied them to your analysis on Pricing.
25
Correctly located and identified the relevant concepts of the articles/ information and applied them to your analysis on Distribution.
25
Compared and correlated the ideas to your course project.
20
Identified and analyzed elements for the final paper from the text.
15
Developed a logical organization of ideas and information.
10
Expressed ideas clearly and effectively in writing and applied APA standards for writing style. Documented your sources of information.
5
Total:
100

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