Sample Marketing Article

How to Increase eBay Sales?

People have misconceptions about the eBay platform. Some people feel that they just have to create a seller account, add a couple of images, and write a few paragraphs to get sales. It’s not that easy and simple. You have to do lots of things to get sales. So, in this article, we’ll discuss how to increase eBay sales?

10 Things That Can Help You Increase eBay Sales

Follow this article till the end, and you’ll be able to increase your eBay sales.

1. Understand the eBay’s search algorithm

Each online marketplace and search engine has a different search algorithm. Whenever you search something online, you use a proprietary search algorithm. Google uses PageRank, eBay uses Cassini, and Amazon uses A10. For understanding Cassini search algorithm you have to take lots of factors into account. In your search, keywords are most crucial so we’ll discuss them in the next point.

• Use keywords correctly

When we talk about Amazon or any other marketplace, buyers usually type specific keywords. The best way of doing keyword research is to put yourself in buyer’s shoes and search your items in different ways.

After getting some results for different products, you’ll see that top sellers are using the same keywords. In this way, you’ll get good keywords. Shortlist the most relevant 3-5 keywords and use them for your product listings. You can use these keywords in different areas like:

• Page titles
• Store description
• Meta tags
• Custom categories
• Image alt tags

Use these shortlisted keywords correctly and avoid keyword stuffing. Quality of the keyword matters not the quantity. Use highly relevant and most searched keywords in the early sentences and paragraphs. You can use as many keywords as you want if they’re relevant.

• Try to make use of the allowed number of images

On eBay, for each listing, you’re allowed to upload max 12 images. Most of the time, sellers struggle to add 12 images. If it’s the case with you as well, try to upload at least 8 images for each listing. Some people feel that their listings don’t need 12 images, but these images can help in search results. You can use different image alt tags to improve your product’s search appearance.

Moreover, when you upload images directly into eBay, the ranking chances are higher. When you use third-party listing creation, they often place the images in the description area, so double check these images and upload them into eBay as well.

• Don’t leave any aspect of the listing empty

When you start listing products on eBay, you’ll see boxes with checkmarks and they show completion progress. These boxes are for brand, color, size, and style, etc so don’t leave any aspect empty. If you have already use some information in the title, you would like to skip some boxes, but it’s not a good practice.

On eBay you still have to fill all the boxes. You’ll also find some descriptors missing for your products, so don’t forget to add them manually if you feel they’re relevant.

• Customize your store to get more attention

When we go a few decades back, personal listings were done on the back newspapers. Everything was written in the same font and size, so it wasn’t easy to get the sense of the person. After that dating sites evolved and allow people to add pictures and videos. Same is the case with eBay.

Don’t rely on generic listing. The best option is to customize your listings and it will help your store get more attention. Ensure that you have your store’s logo, product category navigation bar, a subscription newsletter link, and billboard for advertising deals and promotions.

• When possible offer free shipping

Most people subscribe to Amazon Prime and whenever they want to buy product they go to Amazon Prime. Prime-Only products arrive early and you don’t have to pay anything extra for them, such as extra shipping.

Most buyers chose this route and if you want to grow your customer base, offer free shipping. You can add the shipping cost into product cost and make shipping free. For large and heavier items, it’s not the best practice because it can eat all your profit.

• List your products in the right categories

In this article, we’re discussing how to increase eBay sales? The next point or tip is to list your products correctly. If you’re not doing so, you’ll lose sales. Moreover, choosing the wrong category will not allow you to expand your business internationally.

For example, you have 100 customers and you’re selling in one country, you can sell them internationally and multiply this number. When you list products in the wrong category, you’ll lose big portion of sales and profit.

• Offer promotions to attract buyers

By offering promotions, you play with the minds of people. When customers look at the deals or promotions they get interested in buying products. Many online shoppers use tools to compare costs, therefore you need to grab their attention and keep them on your listing by offering promotions. It will not only increase brand visibility but you’ll see increase in sales as well.

• Reset your Really Simple Syndication (RSS) feed

RSS is a place where information or content is distributed to a large group of people, such as the sports updates or other news you get on your mobile phone. On eBay, you have to do nothing because eBay itself sends RSS feed to Google.

Cassini is the search algorithm of eBay that prefers fresh content, so if you have an eBay store, the best is to reset your RSS feed. You can do it simply turning it off and then turn on again.

1. Ensure that the text is free from grammar and spelling mistakes

We don’t even realize these things. They’re crucial and we can even lose sales. The best way is to install Grammarly to check spelling and grammar issues. Ensure that you regularly check your content to make sure that there are no errors.

Moreover, your description length shouldn’t be too large or too short. Short description will not provide your buyers enough information to make decisions. Lengthy description will also decrease sales because the buyers lose interest. More importantly, Cassini doesn’t like the listings with long descriptions.

Furthermore, choose the same text color and font. Ideally, you can go with black. Align text properly and ensure that text is easily readable on mobile devices.

Final Words

So, our topic of discussion was how to increase eBay sales? We have explored 10 things/points that can help increase sales. You just have to follow them and you’ll see improvement in your sales. You have to be smart to compete with other giants.